Email Marketing Machine
A quick-reference guide to the terms that matter most in email marketing — so you can follow along, make sense of the strategy, and speak the language with confidence.
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The EMM Glossary is a definition of terms relevant to email marketing — the words, metrics, and concepts you'll run into as you build and run campaigns. It's designed to help you improve your understanding of effective email marketing, so you can move through strategy, setup, and reporting without getting tripped up on jargon.