Blog

Why Good Products Flop (And How To Make Sure Yours Don’t)

Picking a problem is only half the game. This articles is for the second half.

Escaping Beginner Hell

Imposter syndrome, shiny objects, and the valley of despair are inextricably linked in a vicious cycle. Here's how to break it.

Everything You Need To Know About Money & Online Business

9 essays in 4 minutes. No fluff.

The Customer Flywheel That Funds Your Business

You're wasting effort on the wrong customers. There are only 3 that actually matter.

Pick a Problem Worth Solving (The 4P's)

The 4 P's of Serving. Best paired with "Why you hate sales (and how to fix it)"

How To Sell A Course Without The Cringe

How to get started with digital products. Create once and sell infinitely. (Digital Products for Dummies)

One Skill to Make Your Business Untouchable (Building Your Brand Canon)

There’s a skill most people have abandoned that enables you to rise above the noise and competition without having to slave for algorithms and trends.

Brand Canon Prompt

Simply copy the prompt and paste it into a new chat with your preferred model. It will interview you to get maximum context before building a blueprint for your brand canon.

The Holy Trinity of Solo Online Business

How 3 components come together to become greater than the sum of their parts

Why You Hate Sales (and how to fix It)

Sell anything ethically and effortlessly with one key mindset shift

You Don't Need Millions of Followers (You Need This)

Follower count is a vanity metric. For a self-sustaining business, shoot for this metric instead.

3 Keys to Maximize Your Financial Autonomy (earn more, work less)

3 high-leverage mechanisms to maximize earning potential and minimize cost, effort, and friction.

Become Dangerously Autonomous

The 3 levels of financial autonomy.